In Need for Speed: The Run, the player steps into the shoes of Jackson "Jack" Rourke. After an occurrence leaves him with a bad standing with an crime organization, Jack becomes targeted and must flee for his life. The consequences leave him owing large amounts of money, which he cannot pay. His friend, Sam Harper, directs him to a massive street racing event called "The Run". The Run is a 3000 mile race across the United States, from San Francisco to New York City. She informs him the prize money, $25 million, is more than enough for his freedom but he would have to beat 200 other drivers to win. Not only that, but police as well as the criminal organization will stop at nothing to make sure he never makes it over the finish line.

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